从Forever 21到GAP,再到GUESS,美式服饰品牌在中国陷入困境并非只有个案。市场并没有拒绝外资品牌,而是在更高效率与更强内容表达的双重要求下重新筛选玩家。对于GUESS而言,这次退出未必是终点。但下一次回归若只是形式变化而缺乏真正的产品与叙事升级,那么中国市场对它的耐心,恐怕不会再像从前那样充足。
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